Customer relationship management (CRM) is a term that refers to practices, strategies and technologies that companies use to manage and analyze customer interactions and data throughout the customer life cycle, with the goal of improving business relationships with customers, assisting in customer retention and driving sales growth.
CRM software consolidates customer information and documents into a single CRM database so business users can more easily access and manage it. In this CRM software, user can create MOU with details information of accounts & contact number including Initial fee (rating fee) & surveillance fee as well as date. After creating the MOU, than it can be verified by another user and this data is connected with Operation module.
CRM systems are designed to compile information on customers across different channels or points of contact between the customer and the company which could include the company's website, telephone, marketing materials .CRM systems can also give customer-facing staff detailed information on customers' personal information, purchase history, buying preferences and concerns.
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