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Digital marketing has now become the new face that is driving the internet world. Many people have heard the word internet but they do not fully understand how it works and its benefits, and this has raised curiosity in them wanting to know more about digital marketing.

Digital marketing has been in existence since the 1990’s, it gained its popularity in the early 2000s and is still a growing field and it has shifted the way businesses use technology for marketing their products.Marketing is about creating a connection with your audience at the right place and time and offering value to your customers and society at large.
This guide is for people who want to know what digital marketing is.


So what is digital marketing?

Digital Marketing is any form of creating awareness or promoting products or services that involve using an electronic device. Digital marketing can be operated in both online and offline. Offline is any media channels that aren’t connected to the internet. These channels include billboards, television ads, telemarketing, radio, print advertising, signs, and pamphlets. In this article, I will be focusing on online marketing because offline marketing is no more functioning as it used to be. Online marketing is the future now. Let’s take a tour and discuss some of the areas of online marketing that will give us a clear overview of the online world. For the sake of not beating about the bush, let’s get straight to the point.



Here are 7 big tactics of online marketing:


1 Search Engine Optimization (SEO)


2 Social Media MArketing (SMM)


3 Content Marketing


4 You Tube Marketing


5 Google Adwords


6 Email Marketing


7 Content Marketing


Does digital marketing work for business?

The answer is yes it does work


When you use the right methods and strategies, you will surely take your business to the next level. Many businesses fail because they do not follow the right methods in approaching digital marketing.
Digital marketing has its guides and steps that you must follow in order to succeed in the digital world.

What are the benefits of digital marketing?


Digital marketing has given you an in-depth knowledge on how the online marketing works. Through digital marketing, you will be able to strategize and put proper measures into building your business and reaching a large number of targeted customers.


Which tactics will you implement in your online business?